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Nike Track & Field App

The Nike Track & Field team was in search of a way to break free from excel files and clipboards, and find a digital solution to keep tabs on their athletes.

(Roles: Art Direction, Lead Design)
Agency: Roboboogie

 

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   The SALT (Sponsored Athlete Lookup Tool) app allows reps to have up-to-date data at their fingertips, including the athlete’s preference for shoes and apparel. The app itself is purely data driven and functionality is the number one goal. The UI is simple and clean, with bold CTA’s. This allows the user to easily navigate between multiple athletes and across multiple data points quickly and efficiently.

The SALT (Sponsored Athlete Lookup Tool) app allows reps to have up-to-date data at their fingertips, including the athlete’s preference for shoes and apparel. The app itself is purely data driven and functionality is the number one goal. The UI is simple and clean, with bold CTA’s. This allows the user to easily navigate between multiple athletes and across multiple data points quickly and efficiently.

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